Something I’ve really noticed this year is all the ads on social media and such platforms. The more you scroll the more ads appear. Of course, all the ads are using the marketing tricks to try to get your attention; Now Even Better, Best Price Ever, Redesigned, All New, Get Yours Before They Are Gone, etc…etc… But something else I’ve noticed is that there are more “reels” or short videos of people describing their product and how it came to be. They are giving the backstory of the item and how it will benefit others.
Seeing all these ads and the techniques being used to market their product made me think about some of my own fears of ministry connected with the Advent/Christmas season. You see, Christmas Eve is the biggest, most well-attended service of the year. Someone said it is like the Super Bowl for pastors. You want to have your A-game on, so to speak. My greatest struggle with Christmas Eve, and the Sunday’s building up to it, each year is, how do I tell this great story in a new and fresh way to help people hear it and receive it in a way that touches their lives?
I really can’t say, “Christmas…new and improved!”…because it is the same story as last year, and the year before. I can’t say, “God’s Love…best price ever!”…because the reality is it is still the same price for you and me that it always has been…FREE! I can’t even say, “Christmas…Going Fast…will soon be out of stock!”…because the truth is, God’s presence and love made real in the coming of Jesus, never runs out.
The truth is, the story of Christmas truly is the greatest story ever today…and always will be, because it is a story that never changes, it can’t be improved on, the cost factor never changes, and there is an endless supply of what the story communicates…God’s love for all of us. The problem is we’ve just heard or read the story so many times we tend to overlook or even ignore its message.
This really is the beauty of God’s love story with us. It never does change, it never wavers, and it is never in short supply. So, all the marketing gimmicks that are used to try to pressure us, or maybe the better marketing word is to motivate us to “buy”, aren’t necessarily effective here. However, it is still my goal each year in this season to find a way to capture people’s interest and attention in the midst of all the “noise” of the season to help us all re-engage with the truth of God’s story and the power of God’s love that brought God/Jesus into our world.
Friends, as we come to the final days before Christmas, may we each be open to hearing the message of God told through Matthew and Luke. Yes, it is an old story, but it still speaks into our world and our lives, now more than ever. Something I invite people to do to hear the Christmas Story in a new way is to read it from a different translation than what one usually reads from. Try reading it from The Message version, or the Common English Bible (CEB), or the Voice (I hadn’t seen this version before.)
If you can access the internet, go to www.biblegateway.com. You can type in the passage you want to read and choose the Bible translation/version you want. I invite you to read Matthew 1:18-2:12, Luke 1:5-2:20 and choose one of the different translations. Then read the story and let the different wording bring this wonderful message to life for you…or at least hear the story in a different voice and see what God might say to you to make this Christmas fresh in your heart and mind. Oh, and while you are at it, read John 3:16-17 in several different translations too. God’s story is beautiful, powerful, and still relevant for us yet today!
Pastor Keith
